What we do

Born out of Kiwi curiosity

We come from the bottom of the world where inventiveness and grit come together naturally to create potential. We realised early on we had a knack for ecommerce and conversion so now we help catapult kiwi ventures to realise their business potential.
We do this by scaling them fast, efficiently, and cost-effectively.

Our story so far

We have done the hard yards to refine our e-commerce winning formula, so you won't have to.

2012
Import company ‘Buy Brands’ founded by Hawkes Bay boys Justin Blair & Damien Green
2013
The Brand Outlet was formed
2014
The Brand Outlet hosts pop-up stores around New Zealand

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

2015
Number of pop-up stores grow's to 2 per week

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

2017
Launch of www.thebrandoutlet.co.nz

Our goal was to offer kiwis great deals on fragrance and beauty products, but we realised there had to be a better way as time went on. ​That’s when we launched online.

Australia launch
www.thebrandoutlet.com.au
2018
USA launch
www.thebrandoutlet.com
2019
Final Mile Agency launch

We have done the hard yards to refine our winning e-commerce formula, so you won’t have to.

1st joint venture - Calocurb

Calocurb is a 100% plant-based supplement designed to support healthy appetite management.

Final Mile Launched
First joint venture launched - Calocurb

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

2020
2nd joint venture - Inverse Hair

Ice hair repair system, Let this world first ice innovation transform your frizz.

3rd joint venture - BeeGlue

Nature’s BeeGlue takes the natural superpower of PropÓleo Propolis to fight embarrassing problems so you can feel naturally good again.

2021
4th joint venture - Dropit

A powerful SasS that scales sales in seconds. Dropit runs hype fuelled online reverse auctions on shopify stores.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

January 2012
Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).
June 2016
Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

This is just the beginning

We exist to share our secrets with Kiwi ventures.
Together we can scale and let the world know that we mean business.
We can’t wait to start our journey with you!

Talk to us today,
realise tomorrow.

Contact us